Project Spotlight: East Side Denton 20' BillyBox

Project Background

In this blog we highlight the 20’ BillyBox (full-service shipping container bar) we built for East Side Denton, a rustic bar focused on beer, scotch & whiskey with food trucks, a beer garden, and yard games in historic downtown Denton, Texas. This full-service shipping container bar will be used to serve beer on tap, canned/bottled beverages, cocktails, and slushies to the beer garden’s guests all year long. With 10 taps, three service windows, and a walk-in cooler, this unit will be able to handle crowds of all sizes.

Upcycling a shipping container was an important aspect of this project, as the East Side Denton team not only prioritizes sustainability at their venue, but the industrial aesthetic of the BillyBox perfectly fits East Side’s rustic vibe. The two-tone blue paint job really makes the unit “pop”, along with the Denton disco ball added after this unit opened its doors.

Specs & Modifications

Project specs and modifications include:

  • 20’ standard one-trip shipping container
  • (3) Service windows with retractable awnings
  • 7’W x 7’L Walk-in cooler w/ Trusscore walls & ceiling and diamond plate floor
  • 10-tap direct-draw draft system
  • Reclaimed wood tap wall
  • Ice maker & ice well
  • Stainless steel interior & exterior countertops
  • Triple sink, dump sink & hand sink
  • Merchandiser refrigerator, shelving, storage, and fans
  • Employee door
  • Operable cargo door for walk-in refrigerator
  • 100 AMP electrical system & lights
  • Plumbing w/ hot water heater and tank system
  • Interior & exterior custom two-tone paint


The BillyBox is the centerpiece of Austin Street Truck Stop, the outdoor beer garden and food truck park at East Side Denton. With the BillyBox located in the center of the large outdoor patio, guests are able to grab a beverage from the container bar while perusing the many food truck options surrounding the seating area.

Project Scope

ROXBOX coordinated with the client to execute design + build + delivery of a turn-key 20’ BillyBox model. By opting for one of our mobile-classified ROXBOX models, the East Side Denton team chose the fastest, easiest, and cheapest option ROXBOX offers. The ROXBOX team handled every aspect of the project from design & code compliance to build & delivery.

Project Timeline

By choosing a ROXBOX model, the pre-construction timeline for this project was cut to less than a week as we coordinated the colors and some optional upgrades with the client. Production took less than 4 weeks and this unit was delivered + generating revenue within 6 weeks from when this order was taken.

Project Development

Renderings & Construction Documents
On-Site Photos

If you are interested in learning more about the East Side Denton BillyBox or any of our other container modification projects, click here to contact our team or visit our website (