As in-person events and festivals start up again in the post-Covid era, Experiential modifications are becoming increasingly popular within the modular industry. Showcasing their versatility within the space, ROXBOX recently collaborated with Adidas Golf on a fully customized container activation for the upcoming PGA Tour.
As in-person events, festivals, and conventions start again and the weather starts to warm up, brands and businesses are looking for new and creative ways to interact with their customers after more than a year of fully digital, online marketing initiatives. Experiential marketing is therefore back at the forefront of many marketing teams’ strategies as we move into the second half of 2021. Experiential marketing, which was seeing a boom prior to the pandemic, is set to take off again as brands are eager to reconnect with their customers beyond the screen.
What exactly is experiential marketing? Experiential marketing is an entire channel of marketing that involves any face-to-face or offline efforts to raise brand awareness, create and nurture business opportunities and develop long-term customer loyalty. It is an incredible way to drive more customer engagement at
off-line events and stand out by offering a new experience to interact with your brand and business. With in-person events popping up again all over the country, many brands and businesses are eager to capitalize as experiential marketing gains traction.
Two companies at the forefront of the movement are Adidas and ROXBOX. The two brands teamed up on an Experiential activation set to hit the road in the upcoming weeks. The build, which will be touring with the Adidas Golf team on the upcoming PGA Tour, provides a new and exciting way for Adidas’ customers to interact with the brand. Built from a 20-foot container on a custom-built goose neck trailer, the modification can be easily set up, tore down, and transported, providing a high-quality, truly mobile solution for the Adidas Golf team as they travel along with the fast-paced schedule of the PGA Tour.
Adidas fans will have the opportunity to peruse gear and interact with the Adidas team on the 100 square foot showroom floor, and then head up to the rooftop terrace where they can practice their golf game on a private putting green. The activation will be making its debut in June at Pinehurst Golf Club in North Carolina, and will then travel across the country alongside some of the best golfers in the game.
Speaking with Beau Bergman, COO of ROXBOX, the ROXBOX team is optimistic about the future of their Experiential line and is excited for future collaborations with brands and businesses.
“It’s an exciting time for both the modular construction and experiential marketing industries. Now that Covid restrictions are easing, brands are eager to up their experiential marketing game, and our modular solutions allow them to truly engage with their customers and bring their vision to life.”
-Beau Bergman, COO
With the Adidas collaboration in its final stages of construction, the ROXBOX team is eager to collaborate on more Experiential projects. From previously built designs to fully customized solutions, the ROXBOX team has the expertise and experience to bring any project to life. Reach out to them by phone or submit an inquiry online to bring your brand’s experiential marketing to the next level.